Morrnaire

Morrnaire

Case Study5 min read

How We Increased G-Filled Group's Enquiries by 217%

A fast, mobile-first website increased G-Filled Group’s customer enquiries from 3 to 10 per month — proving that website performance directly impacts lead generation for Nigerian businesses.

Morrnaire
Morrnaire Team·

The Challenge

G-Filled Group had a website that looked outdated, loaded slowly on mobile, and didn't appear in Google search results. They were getting 3 enquiries per month — mostly from word of mouth, not their website. They needed a modern, fast website that actually generates business.

What We Built

We designed and built a custom website for G-Filled Group with:

  • Clean, modern design that reflects their brand
  • Mobile-first responsive layout
  • PageSpeed score: 94 (previously 34)
  • WhatsApp integration for instant enquiries
  • Google Business Profile setup
  • SEO-optimized structure with proper headings and meta tags

The Results

Within 3 months of launching the new website:

  • Monthly enquiries increased from 3 to 10 (217% increase)
  • Google search impressions increased by 450%
  • Mobile bounce rate decreased by 62%
  • Average session duration increased by 89%
  • WhatsApp enquiries increased by 340%

Key Takeaway

The website didn't change what G-Filled Group offers — it changed how many people find them and how those people experience the brand. A fast, modern, Google-friendly website turns traffic into customers.

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